Achieve Accounting

Branding & Landing Page

Transforming numbers into success stories, so you can achieve your business and personal goals.

Achieve Accounting is dedicated to helping business owners at the VAT threshold gain clarity and control over their finances. By simplifying the process, they empower clients to save time, grow their businesses, and achieve their lifestyle goals.

Recognising the need to better reflect their women-led leadership, Achieve Accounting sought a fresh accounting branding direction to attract a more diverse clientele and stand out in a competitive market.

When the female-led team took over, they inherited a brand skewed towards a male audience, driven by harsh red tones and strong hexagon imagery. Their challenge was clear: reposition the accounting branding to resonate with female business owners while maintaining the professional, supportive essence that Achieve Accounting was built on.

Services provided

Brand Tone of Voice

Accounting branding stationery design for Achieve Accounting

“I couldn’t recommend these guys enough – they are great people to work with, talented, knowledgeable and quick to get back to you. Nicole has done a full re-brand of our accountancy firm and they have re-designed our website.

We are absolutely blown away at our new look and the new direction we now have as a business thanks to these guys. I highly recommend investing in a branding session as the ROI will be huge! Thank you!”

Anousheh Moore

Our Accounting Branding Process

Every strong brand starts with strategy. Before any design work began, we ran a brand strategy workshop with the Achieve Accounting team to uncover their values, understand their ideal clients, and map out a clear positioning in the market.

Through collaborative sessions, we identified the gap between how the firm was perceived and how it wanted to be seen, and built a roadmap to close it. This strategic foundation ensured that every creative decision, from colour palette to typography, was rooted in purpose rather than preference.

Direction

The new accounting branding identity for Achieve Accounting was designed to move away from traditional, corporate aesthetics and create a more approachable, client-friendly image that appeals to a broader audience.

We started by softening the colour palette, replacing the vibrant red with a more refined and inviting scheme. The logo was redesigned to feature an abstract concept that represents both an open book and beams of sunlight, symbolising knowledge, achievement, and a welcoming atmosphere. This design also subtly integrates both ‘A’s from the name, forming a timer-like icon that reflects Achieve Accounting’s commitment to saving clients time.

To enhance the brand’s new identity, we introduced a custom font that blends the elegance of serif with the simplicity of sans serif, giving the accounting branding a unique character that feels both modern and trustworthy.

Results

Since the rebrand, Achieve Accounting has successfully attracted a more diverse clientele, including a significant increase in female business owners who appreciate the brand’s supportive and approachable nature.

The softer, more inclusive visual identity has made the firm more appealing without sacrificing its professional integrity. Clients now feel more comfortable and supported, knowing they are working with a team that truly understands their needs and challenges.

The refreshed accounting branding has also strengthened Achieve Accounting’s reputation as a firm that not only excels in financial clarity but also values inclusivity and personalised service. By aligning its brand identity with its mission and audience, they continue to empower business owners to confidently manage their finances, save time, and focus on growing their businesses and achieving their personal goals.

Original branding

old quay accounting branding
Bright red quay accounting branding website design

New brand direction

Accounting branding logo design for Achieve Accounting
Accounting branding portrait logo design for Achieve Accounting
Breakdown of the logo created for accounting branding project of books and letter A combined together
Green logo for achieve accounting branding with book logo icon
Olive green accounting branding logo for Achieve Accounting
Accounting branding brand strategy for Achieve Accounting
Brand strategy triangle breaking down, vision, mission, purpose statements, personality and traits for accounting branding
accounting branding logo design on white-shirt worn by a woman drinking coffee
Accounting branding on green coffee cup
Logo pattern of book and letter A branding design repeated on an olive green background

Landing Page

Accounting branding landing page design for Achieve Accounting
Accounting branding landing page design for Achieve Accounting

Create your dream brand today

Book in a non-obligatory call with us today where we can walk you through our branding packages