The Blog

Thoughts on branding, websites and strategy for ambitious businesses ready to charge more, attract better clients and stop blending in.

Wimbledon Design 2026: 3 Things We Did to Get Headhunted for a Wimbledon Event Design Project

(They’ll work for your business too). REDA found us on Google after searching for a design agency in Reading. That one search led to a Wimbledon design project in Reading town centre, and there’s a big SEO lesson behind it.

Should I Use AI to Build My Accounting Website?

Should I use AI to build my accounting website? Learn what works, what doesn’t, and how to build a site that stands out and brings in the right clients.

What Are the Five Characteristics of a Strong Brand?

What are the five characteristics of a strong brand? We break down what actually makes a brand stand out, build trust and get chosen.

Personal Branding Sites: What They Are and What Makes Them Work

What are personal branding sites? Learn what makes them work, common mistakes to avoid, and how to create a site that builds authority and attracts opportunities.

What Is Event Branding? (And Why Most Events Get It Wrong)

Most people think event branding is logos and banners. It isn’t. Event branding is the intentional design of an experience that shapes how people feel before they arrive, while they are there and long after they leave. Here’s why most events get it wrong and how to avoid making the same mistake.