Omnia Performance

With Omnia Performance, we did not want the rebrand to feel like a complete reset. They had already built recognition around the name, the training style and the mindset behind the brand, so the creative direction was about evolving it rather than stripping it back and starting from nothing.

The biggest opportunity was to give Omnia Performance a symbol. Something more ownable. Something that could sit on merch, social content, challenge graphics, YouTube covers and community assets without always relying on the full name.

That symbol was built around the places Omnia Performance trains and competes: the sea, the land and the mountains. We brought those elements together inside a circular mark to also represent community, because Omnia is not just about individual challenges. It is about people pushing themselves together.

We also adapted the typeface so the long name worked better across different formats. That was especially important for content like YouTube covers, social graphics and challenge titles, where the brand needed to look strong without feeling cramped.

From there, we introduced maps, route-style graphics and icons to bring the brand to life. Each element helped make the brand feel more active, more adventurous and more connected to the challenges Omnia is known for.