PadXTen

We started by looking at what PadXTen needed to stand for. Yes, they supply padel courts. But the bigger idea was about creating spaces where people want to play, come back and feel part of something.

So the creative direction needed to balance two things: the premium quality of the courts and the energy of the community they wanted to build. The bespoke Italian-made courts gave us a strong quality message to work with, but we knew the brand needed more than a “premium sport” look. It needed personality.

That is where the purple court direction became a key part of the identity. Instead of blending into the usual blue and green courts already seen across the industry, PadXTen could own a colour that felt more distinctive, more recognisable and more brandable. The purple court creates a strong visual impression, but it still works practically. The yellow-green balls stand out clearly, so the court does not just look different for the sake of it. It still supports the playing experience.

From there, we built out a clean, bold identity with strong typography and simple brand messaging. The logo system, court visuals, outdoor ads and equipment design all helped create a brand that feels premium without losing its energy.