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Strata Finance Club are a specialist finance brokerage and property investment community built for serious investors who want smarter access to finance.
They came to Digital Bear Studio with a name, a concept, and real ambition. What they didn’t yet have was a brand that matched the level they were operating at.
The brief was clear: build something that feels premium, investor-led, and positioned for the clients they wanted to attract not the ones they were trying to move away from.
“Working with Digital Bear Studio has genuinely been one of the best decisions we have made for Strata Finance Club.
The brand intensive was far more in depth than we expected in the best way. It pushed us to properly define who we are, who we serve and how we want to be positioned. As brokers and property investors, we live and breathe finance, but translating that into a brand with clarity, identity and presence requires a completely different lens. The intensive created focus, challenged assumptions and helped us shape Strata Finance Club into a considered, investor led brand rather than just another brokerage.
The process itself was seamless. Communication was clear, consistent and professional throughout. We always knew what stage we were at, what was needed from us and what the next steps were. Feedback felt collaborative and constructive. Every design choice, from typography to colour palette to layout, was thought with us in mind throughout.”
Strata Finance Club was founded by specialist mortgage brokers, Emerald Fisk and Jennifer Bloxsome, who are also active property investors.
That dual perspective is what sets the business apart. As brokers, they work within lender criteria, regulation, and structure every day. As investors, they understand how those decisions influence portfolio performance, growth, and long-term strategy.
This means the brand needed to communicate more than just finance expertise. It needed to reflect commercial insight, strategic thinking, and a genuine understanding of the investor mindset.
The direction was to create an identity that felt elevated, intelligent, and trustworthy without leaning into the cold, corporate look so common in the finance space. It needed to feel aligned with the level of clients they work with and the standard they hold themselves to.
We helped Strata Finance Club move from a name and an idea to a brand with real weight and direction.
The final identity feels confident, refined, and timeless, while the website reflects how the business operates day to day. More importantly, it feels aligned with the level of clients they work with and the standard they hold themselves to.
The new branding has given Emerald and Jennifer confidence every time they share it, whether that is with lenders, introducers, or clients. It has strengthened how the business presents itself and how it is perceived.
Alongside the brand and website, we have also supported the sourcing of branded merchandise to ensure every touchpoint felt cohesive and consistent.
Our competitor research showed a market full of brands that felt cold, generic, and difficult to connect with. The same stock imagery, similar messaging, and lack of personality made it hard to tell one company from the next.
We took Strata in a different direction, using texture, warmth, and a more refined colour palette to create a brand that felt more personal, premium, and hands-on.
“The shift from our original starting point to the finished result is significant. We moved from a name and an idea to a brand with weight and direction. The logo is confident, refined and timeless. The website reflects exactly how we operate day to day. Focused, intelligent and premium. It feels aligned with the level of clients we work with and the standard we hold ourselves to. It finally feels like us.
We genuinely love the new branding. It feels elevated without being corporate, strong without being loud. It gives us confidence every time we share it, whether that is with lenders, introducers or clients. It has changed how we present ourselves and how the business is to be perceived.
On top of that, the team have also supported us with sourcing branded merchandise, ensuring everything remains cohesive and consistent across every touchpoint.
Digital Bear Studio have not just designed a logo and website. They have helped us build the foundation of a brand we are proud to grow into.“
Book in a non-obligatory call with us today where we can walk you through our branding packages
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